This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

If you’re new to social platforms, you can use tools like HubSpot to connect channels like LinkedIn and Facebook in one place. This way, you can easily schedule content for multiple channels at once and monitor analytics from the platform as well.

On top of connecting social accounts for posting purposes, you can also integrate your social media inboxes into HubSpot, so you can get your direct messages in one place.

The channels you can use in social media marketing include:

• Facebook
• Twitter
• LinkedIn
• Instagram
• Snapchat
• Pinterest

Many marketers will use these social media platforms to create a viral campaign. Partnering with a popular content creator or taking part in a trend that resonates with a wide audience is a viral marketing strategy. The purpose is to create something shareworthy in the hopes that it will organically spread across a social media channel.

Don’t know how to get started with social media marketing? Download our free social media content calendar to get your social strategy up and running.

This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers.

Want to learn and apply content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page.

The channels that can play a part in your content marketing strategy include:

• Blog posts: Writing and publishing articles on a company blog helps you demonstrate your industry expertise and generates organic search traffic for your business. This ultimately gives you more opportunities to convert website visitors into leads for your sales team.
• Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. It also allows you to exchange content for a reader’s contact information, generating leads for your company and moving people through the buyer’s journey.
• Infographics: Sometimes, readers want you to show, not tell. Infographics are a form of visual content that helps website visitors visualize a concept you want to help them learn.
• Audio or visual content: Television and radio are popular channels for digital marketing. Creating content that can be shared online as a video or heard on the radio by listeners can greatly broaden your potential audience.

Search Engine Optimization (SEO)

This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.

There are a number of ways to approach SEO in order to generate qualified traffic to your website. These include:

• On-page SEO: This type of SEO focuses on all of the content that exists “on the page” when looking at a website. By researching keywords for their search volume and intent (or meaning), you can answer questions for readers and rank higher on the search engine results pages (SERPs) those questions produce.
• Off page SEO: This type of SEO focuses on all of the activity that takes place “off the page” when looking to optimize your website. “What activity not on my own website could affect my ranking?” You might ask. The answer is inbound links, also known as backlinks. The number of publishers that link to you, and the relative “authority” of those publishers, affect how highly you rank for the keywords you care about. By networking with other publishers, writing guest posts on these websites (and linking back to your website), and generating external attention, you can earn the backlinks you need to move your website up on all the right SERPs.
• Technical SEO: This type of SEO focuses on the backend of your website, and how your pages are coded. Image compression, structured data, and CSS file optimization are all forms of technical SEO that can increase your website’s loading speed — an important ranking factor in the eyes of search engines like Google.

Digital marketing is a platform for advertising, promoting and strengthening business and its brands through digital media platforms. Any marketing/promoting method that is delivered electronically/digitally is considered as digital marketing. Digital marketing has revolutionized marketing in many aspects. Digital marketing is infinitely more affordable when compared to traditional methods of marketing. Undoubtedly, digital marketing has become a root of business. For example, selling a manufactured product by a company is necessary for expanding, and for this digital marketing plays a vital role as it increases the sale and profit.

What does Digital Marketing include?

• Websites
• Search Engine Optimization
• Content Marketing
• Google Ads
• Social Media Marketing
• Web Designing & Development
• Email Marketing
• Social Media Marketing
• Online Reputation Management
• Blogging

All of these when used together in a systematic manner results in better ranking. When we see people asking “is digital marketing a boon for business?”, we simply say that it is a perfect platform for all types of industries/businesses to get an online identity to reach a wider customer base. People who thoroughly know what Digital Marketing is all about might tell you how important it is in the field of business.

The website is considered to be the foundation of marketing. For website building, you must wisely invest time on the website and be sure that it adequately represents your business/brand and also targets the correct amount of audience. Websites should not only be displayed on top of search engines but also be up to date and easily navigable.

How does it help your business?

• Firstly, it delivers equal opportunities to all kinds of businesses.
• It is cost-effective. This means if you invest some money in marketing professionally you will gain profit more than the investment after some time.
• It helps in earning people’s interests. Once people know about the products you are selling and like them, they will share it with their friends.
• It enables real-time customer service.
• It increases brand awareness by reaching targeted customers.
• SEO allows you to reach those customers who are searching the web for content that is related to your topic.
• You can easily track every part of marketing.
• You can reach people through various mediums and know the status.
• You can track down the money you invested in a job to know whether it is giving a profit or not.

All the benefits of Digital Marketing will enhance more and more with time and will get better.

Conclusion:

In a world we live in, digital marketing is essential for running a business. The switch from traditional methods of marketing to digital methods of marketing will bring a big change by developing new career opportunities for students, graduates, and professionals. Every brand no matter how big or small it is putting more focus on digital marketing than ever before. I will end by saying that the future of digital marketing seems to be very bright.